Okay, here’s the expanded question:
What are the most common and pervasive mistakes that businesses, particularly those in e-commerce and SaaS, make on their landing pages that demonstrably hurt conversion rates (e.g., sign-ups, purchases, demo requests)? I’m interested in errors related to design, copywriting, user experience (UX), technical implementation (e.g., page load speed), and audience targeting. Specifically, could you elaborate on these mistakes with examples and offer actionable insights on how to avoid or rectify them to significantly improve conversion performance? Also, how do these mistakes disproportionately affect mobile users compared to desktop users?

Answer

• Poor Value Proposition: A lack of clarity or compelling explanation of the product or service’s benefits. Visitors don’t immediately understand what’s being offered or why they should care.

• Unclear Call-to-Action (CTA): A weak, ambiguous, or missing CTA leaves visitors unsure of what to do next. The CTA might not stand out visually or use persuasive language.

• Slow Page Load Speed: Prolonged loading times lead to high bounce rates. Users quickly abandon pages that take too long to display content.

• Poor Mobile Optimization: A non-responsive design or elements that don’t function properly on mobile devices frustrate users. This includes unreadable text, buttons that are too small, and a layout that breaks on smaller screens.

• Lack of Trust Signals: Absence of security badges, testimonials, case studies, or guarantees erodes credibility. Visitors are less likely to convert if they don’t trust the website or the offer.

• Distracting Design: Cluttered layouts, excessive animations, or irrelevant images divert attention from the main message and CTA. A confusing design makes it difficult for users to focus on the conversion goal.

• Too Much Information: Overwhelming visitors with excessive text or form fields. Users are less likely to convert if they have to spend too much time reading or filling out a lengthy form.

• Inconsistent Messaging: Discrepancies between the ad or referral source and the landing page. If the landing page doesn’t match the user’s expectations based on the referring content, they may feel misled and leave.

• Ignoring A/B Testing: Not testing different versions of the landing page to identify what works best. Without testing, it’s difficult to optimize the page for maximum conversion rates. This can include testing headlines, button colors, form length, and imagery.

• Ignoring User Experience (UX): Not considering the user’s journey and experience on the page. Poor navigation, confusing layouts, and a lack of clear flow can lead to frustration and abandonment.

• Irrelevant Offers: The offer on the landing page isn’t relevant to the target audience or the referring source. Visitors are less likely to convert if the offer doesn’t align with their needs or expectations.

• Generic Headlines: A non-descriptive or unengaging headline fails to capture the visitor’s attention. Headlines should be clear, concise, and highlight the main benefit of the offer.

• Low-Quality Visuals: Using blurry, unprofessional, or irrelevant images or videos. Visuals should be high-quality, engaging, and relevant to the offer.

• Missing or Weak Social Proof: Lack of reviews, ratings, or social media mentions. Social proof can significantly increase trust and encourage conversions.

• Complicated Forms: Requiring too much personal information or having a cumbersome form filling process. Minimize the number of required fields and ensure the form is easy to use on all devices.